A Foundation Built on Care and Integrity
In 2000, Urvashi and Ajit Seth founded Dermavive with a clear vision. They wanted to build something lasting and meaningful. A business grounded in care, evidence, and trust. A company that could serve people across generations and deliver skincare solutions they could stand behind with pride.
After years of working with international skincare brands, they had seen too many compromises. Products were often created for commercial appeal rather than real efficacy. They believed there was a better way.
“Ajit and I wanted to create something we would be proud to give to our own children and parents. Something honest, effective, and safe. That was always the starting point.” Urvashi Seth
Dermavive was their first step. It focused on dry and sensitive skin, powered by Colloidal Oatmeal, a proven ingredient known for its ability to calm, help soothe the skin barrier, and relieve irritation. From the start, Dermavive was designed to help individuals and families, including children, manage everyday skin concerns with confidence.
The business began in their family home in Australia. Word spread organically. Consumers saw results. Dermatologists paid attention. The Seths remained focused on integrity, quietly growing a brand built on performance and trust.
From Dermavive to Neutriderm: Meeting Broader Needs
As the brand matured, so did the understanding that not all skin concerns could be addressed with Colloidal Oatmeal alone. Conditions such as pigmentation, acne, ageing, and hair health required different ingredient strategies. That insight led to the creation of a second brand.
Neutriderm was developed to support a broader range of skin and hair concerns. It introduced evidence-based actives such as Vitamin E, Glycolic Acid, Niacinamide, and Saw Palmetto. From post-breakout discolouration to helping support the skin barrier and balance the scalp environment, Neutriderm focused on visible results and supported both daily routines and in-clinic care.
“Yes, we know our products may cost more than some mass market options. But the value lies in the quality of our ingredients and in the results our customers experience. We’re not following trends. We’re helping solve problems.” Anuj Seth
Flagship Formulations with Proven Performance
Some products have become global best-sellers, trusted not only for their results but for the care that goes into their formulation.
One standout is Neutriderm Moisturising Lotion, a lightweight yet powerful emollient enriched with bioavailable Vitamin E. Unlike synthetic forms, the Vitamin E used in this formulation is highly stable and absorbs effectively, delivering deep hydration and antioxidant protection. This best-seller has received over 40,000 five-star ratings globally, reflecting its long-standing popularity and visible improvements across diverse skin types.
“The bioavailable Vitamin E in Neutriderm Moisturising Lotion is a testament to how we formulate, with integrity and intention. We choose ingredients not for marketing appeal, but for their ability to deliver real benefits to the skin.” Ajit Seth
Similarly, Dermavive Hydra Cleanser continues to gain trust among dermatologists and consumers alike. This soap-free, colloidal-oatmeal-based cleanser has earned more than 9,000 five-star global reviews, particularly among those with sensitive, irritated, or eczema-prone skin.
“These aren’t products that rely on hype. They’re consistent, reliable, and backed by years of real-world results. That’s what makes them worth returning to.” Urvashi Seth
Still a Family Business After 25 Years
In 2025, UAS Pharma celebrates its 25th anniversary. What began as a small family-run business remains privately owned and values-driven. It is now led by the next generation.
Anuj Seth now heads the company, supported by two of his sisters working across Operations, HR, and Administration. Together, they continue what their parents started, with a shared commitment to quality, transparency, and meaningful innovation.
“We are proud of what our parents built and proud to carry it forward. We’ve grown, but we’ve never lost sight of why this company exists. We are here to help people with common skin and hair concerns by offering supportive, evidence-based cosmetic solutions they can trust.” Anuj Seth
Being a family-run business is not just part of the company’s history. It shapes how decisions are made, how relationships are nurtured, and how each product is developed. That personal connection continues to guide every part of the business.
Global Reach with a Local Mindset
UAS Pharma’s brands are now available in over 15 countries, including Australia, India, the United States, the UAE, Cambodia, and Ghana. The company works closely with healthcare professionals around the world through Distributor partnerships and ongoing education. The goal remains the same to ensure that every patient and customer is matched with products that genuinely help.
Despite its growing footprint, the company remains grounded. It listens more than it speaks. It invests in cosmetic relevance, not marketing trends. And it stays focused on one thing: helping people feel confident in their skin.
“Every day feels new and exciting. We are working with a brilliant global team and partners who share our values. Even after 25 years, we are still evolving, still learning, and still focused on doing what’s right.” Anuj Seth
Built with Purpose. Backed by Science. Run by Family.
UAS Pharma’s 25-year journey is more than a business milestone. It is a reflection of consistent values, enduring care, and the belief that science and compassion belong together in skincare.
As the company looks forward, it continues to focus on real-world needs, long-term results, and building something worth passing on.